Spinel

Brand Story

01

Verbal

02

Logo

03

Color

04

Typography

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Art Direction

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Icon
Logo on colored background

About Spinel

Our name, “Spinel,” is inspired by a rare and captivating gemstone that has fascinated people for centuries.
Though often mistaken for ruby or sapphire due to its beauty, spinel remained an unsung hero in the world of gems—quietly brilliant, pure, and full of character even without enhancement.

We aspire to be like the spinel—valuing quiet strength and genuine essence over flashiness.
By staying close to the passion and potential within each person we work with,
we aim to be a gentle force that helps others shine in their own unique way.

Services

01

Brand Design

02

Communication Design

03

Experience Design

04

Content Production

01

Team

At Spinel, our team is made up of creators, producers, and storytellers with diverse backgrounds and a shared commitment to crafting visuals that empower, inform, and inspire. From international content creation to strategic branding and storytelling, each member brings a unique perspective and deep expertise to every project. Whether it's building brands, producing cinematic narratives, or simply bringing joy to the workplace, our team blends creativity with clarity—and a sense of purpose that drives meaningful impact for our clients.

Person working on laptop

Shuto Tamaki / Co-Founder & CCO

Born in 1999 in Kagawa, Japan.

After three years of experience at a video production company, co-founded Spinel Inc. in 2025.

Selected as a Japan representative for Red Bull Can You Make It? 2024, traveling across Europe while creating content through bartering.

Has worked on a wide range of projects, from film production and social media videos to commercials for major tire manufacturers.

Person working on tablet

Yuto Higohashi / Co-Founder & CEO

Born in 2000 in Tokyo, Japan.
Founded a video production company in 2022, working on promotional content for major hotels, recruitment branding videos for corporations, and event coverage.
In March 2025, began working as a Producer at monopo, a global creative agency, contributing to various advertising projects for major clients.
Later, in June 2025, co-founded Spinel.

Person working on laptop

Gota / Editor

A multidisciplinary creator born in 1999, handling everything from video and still photography to editing.

Person working on laptop

Tatsuya Tsunemi / Co-Founder & COO

Mocha, born in October 2024 in the U.S., brings joy, calm, and unexpected giggles to the team. Whether it’s a busy Monday or a chill Friday, she reminds us to take a break and enjoy the little moments.

02

Vision

Spinel empowers the hearts of those who dare to challenge the status quo, infusing them with the courage to dream boldly and act decisively. With fearless creativity as our driving force, we transcend every obstacle, turning limitations into possibilities and ideas into impact.

"precise, trustworthy, approachable, reliable"

03

Mission

Spinel is a place where beautiful brands are born — a creative sanctuary dedicated to supporting those who dare to challenge conventions, defy limitations, and pursue bold visions. We work hand in hand with visionaries and changemakers, shaping identities that not only inspire but also endure.

"precise, trustworthy, approachable, reliable"

04

Projects

At Spinel, we create visual experiences that solve problems and bring brand values to life. Our projects go beyond surface-level storytelling—we design strategic creative content that communicates our clients’ mission with clarity and impact.

 

From restaurants and tourism to hotels, IT, and startups, we work across a wide range of industries, always tailoring our approach to each client’s unique goals. By staying true to each brand’s essence, we help turn ideas into opportunities and visuals into value.

Image of logo

Spinel Corporate Identity

Image of logo

Ito Kowakien Hotel Promotion

Image of logo

WOOD FRIENDS Web CM

Image of logo

Genkabistro Cheeseplus Promotion

Spinel

Back to the top

© Spinel inc.

Legal

Privacy

All Rights Reserved

Logo on colored background

About Spinel

Our name, “Spinel,” is inspired by a rare and captivating gemstone that has fascinated people for centuries.
Though often mistaken for ruby or sapphire due to its beauty, spinel remained an unsung hero in the world of gems—quietly brilliant, pure, and full of character even without enhancement.

We aspire to be like the spinel—valuing quiet strength and genuine essence over flashiness.
By staying close to the passion and potential within each person we work with,
we aim to be a gentle force that helps others shine in their own unique way.

Services

01

Brand Design

02

Communication Design

03

Experience Design

04

Content Production

01

Team

At Spinel, our team is made up of creators, producers, and storytellers with diverse backgrounds and a shared commitment to crafting visuals that empower, inform, and inspire. From international content creation to strategic branding and storytelling, each member brings a unique perspective and deep expertise to every project. Whether it's building brands, producing cinematic narratives, or simply bringing joy to the workplace, our team blends creativity with clarity—and a sense of purpose that drives meaningful impact for our clients.

Person working on laptop

Shuto Tamaki / Co-Founder & CCO

Born in 1999 in Kagawa, Japan.

After three years of experience at a video production company, co-founded Spinel Inc. in 2025.

Selected as a Japan representative for Red Bull Can You Make It? 2024, traveling across Europe while creating content through bartering.

Has worked on a wide range of projects, from film production and social media videos to commercials for major tire manufacturers.

Person working on tablet

Yuto Higohashi / Co-Founder & CEO

Born in 2000 in Tokyo, Japan.
Founded a video production company in 2022, working on promotional content for major hotels, recruitment branding videos for corporations, and event coverage.
In March 2025, began working as a Producer at monopo, a global creative agency, contributing to various advertising projects for major clients.
Later, in June 2025, co-founded Spinel.

Person working on laptop

Gota / Editor

A multidisciplinary creator born in 1999, handling everything from video and still photography to editing.

Person working on laptop

Tatsuya Tsunemi / Co-Founder & COO

Mocha, born in October 2024 in the U.S., brings joy, calm, and unexpected giggles to the team. Whether it’s a busy Monday or a chill Friday, she reminds us to take a break and enjoy the little moments.

02

Vision

Spinel empowers the hearts of those who dare to challenge the status quo, infusing them with the courage to dream boldly and act decisively. With fearless creativity as our driving force, we transcend every obstacle, turning limitations into possibilities and ideas into impact.

"precise, trustworthy, approachable, reliable"

03

Mission

Spinel is a place where beautiful brands are born — a creative sanctuary dedicated to supporting those who dare to challenge conventions, defy limitations, and pursue bold visions. We work hand in hand with visionaries and changemakers, shaping identities that not only inspire but also endure.

"precise, trustworthy, approachable, reliable"

04

Projects

At Spinel, we create visual experiences that solve problems and bring brand values to life. Our projects go beyond surface-level storytelling—we design strategic creative content that communicates our clients’ mission with clarity and impact.

 

From restaurants and tourism to hotels, IT, and startups, we work across a wide range of industries, always tailoring our approach to each client’s unique goals. By staying true to each brand’s essence, we help turn ideas into opportunities and visuals into value.

Image of logo

Spinel Corporate Identity

Image of logo

Ito Kowakien Hotel Promotion

Image of logo

WOOD FRIENDS Web CM

Image of logo

Genkabistro Cheeseplus Promotion

Spinel

Back to the top

© Spinel inc.

Legal

Privacy

All Rights Reserved

Spinel

Projects

01

About

02

News

03

Contact Us

Jp

Logo on colored background

About Spinel

Our name, “Spinel,” is inspired by a rare and captivating gemstone that has fascinated people for centuries.
Though often mistaken for ruby or sapphire due to its beauty, spinel remained an unsung hero in the world of gems—quietly brilliant, pure, and full of character even without enhancement.

We aspire to be like the spinel—valuing quiet strength and genuine essence over flashiness.
By staying close to the passion and potential within each person we work with,
we aim to be a gentle force that helps others shine in their own unique way.

Services

01

Brand Design

02

Communication Design

03

Experience Design

04

Content Production

01

Team

At Spinel, our team is made up of creators, producers, and storytellers with diverse backgrounds and a shared commitment to crafting visuals that empower, inform, and inspire. From international content creation to strategic branding and storytelling, each member brings a unique perspective and deep expertise to every project. Whether it's building brands, producing cinematic narratives, or simply bringing joy to the workplace, our team blends creativity with clarity—and a sense of purpose that drives meaningful impact for our clients.

Person working on laptop

Shuto Tamaki / Co-Founder & CCO

Born in 1999 in Kagawa, Japan.

After three years of experience at a video production company, co-founded Spinel Inc. in 2025.

Selected as a Japan representative for Red Bull Can You Make It? 2024, traveling across Europe while creating content through bartering.

Has worked on a wide range of projects, from film production and social media videos to commercials for major tire manufacturers.

Person working on tablet

Yuto Higohashi / Co-Founder & CEO

Born in 2000 in Tokyo, Japan.
Founded a video production company in 2022, working on promotional content for major hotels, recruitment branding videos for corporations, and event coverage.
In March 2025, began working as a Producer at monopo, a global creative agency, contributing to various advertising projects for major clients.
Later, in June 2025, co-founded Spinel.

Person working on laptop

Gota / Editor

A multidisciplinary creator born in 1999, handling everything from video and still photography to editing.

Person working on laptop

Tatsuya Tsunemi / Co-Founder & COO

Mocha, born in October 2024 in the U.S., brings joy, calm, and unexpected giggles to the team. Whether it’s a busy Monday or a chill Friday, she reminds us to take a break and enjoy the little moments.

02

Vision

Spinel empowers the hearts of those who dare to challenge the status quo, infusing them with the courage to dream boldly and act decisively. With fearless creativity as our driving force, we transcend every obstacle, turning limitations into possibilities and ideas into impact.

"precise, trustworthy, approachable, reliable"

03

Mission

Spinel is a place where beautiful brands are born — a creative sanctuary dedicated to supporting those who dare to challenge conventions, defy limitations, and pursue bold visions. We work hand in hand with visionaries and changemakers, shaping identities that not only inspire but also endure.

"precise, trustworthy, approachable, reliable"

04

Projects

At Spinel, we create visual experiences that solve problems and bring brand values to life. Our projects go beyond surface-level storytelling—we design strategic creative content that communicates our clients’ mission with clarity and impact.

 

From restaurants and tourism to hotels, IT, and startups, we work across a wide range of industries, always tailoring our approach to each client’s unique goals. By staying true to each brand’s essence, we help turn ideas into opportunities and visuals into value.

Image of logo

Spinel Corporate Identity

Image of logo

Ito Kowakien Hotel Promotion

Image of logo

WOOD FRIENDS Web CM

Image of logo

Genkabistro Cheeseplus Promotion

Spinel

Back to the top

© Spinel inc.

Legal

Privacy

All Rights Reserved